Raising the Bar | The importance of good design

"Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs

When it comes to running a thriving bar, many factors contribute to its success. From the quality of drinks to the atmosphere, every detail matters. One crucial aspect that often gets overlooked is the design of the bar itself.

First Impressions

A well-designed bar can make or break a customer’s experience. It's the first thing they notice when they walk into your venue and can make a lasting impression. A distinctive bar will immediately catch the eye and create a welcoming atmosphere. In a competitive market where first impressions are crucial, your bar design can give you an edge over your competitors.

Functionality

Good bar design should not only look aesthetically pleasing but also serve a functional purpose. In a commercial setting efficiency is key, and a professionally developed floor plan can help. A bar configured to work with the flow of bartenders and servers can increase productivity and ultimately lead to faster service. This is especially important during busy periods when customers want quick service. When planned correctly, the layout can also help with organisation and storage.

Customisation

Every bar should be unique. Offering something different provides a competitive advantage, and bespoke bar design can help you achieve this. Whether it’s incorporating your brand’s colors and logo, or adding unique features, a customised bar can make your venue memorable and establish brand identity.

Atmosphere

The design of your bar can greatly impact the atmosphere of your establishment. You could create an intimate ambience, perfect for romantic date nights. Alternately, a sleek, modern bar design could attract a younger crowd. The atmosphere of your bar can also attract a specific target market, such as sports fans or cocktail enthusiasts. By carefully considering the design of your bar, you can create the desired environment and attract the right customers.

Customer Experience

Ultimately, your bar plays a significant role in the overall customer experience. A well-designed bar can make customers feel comfortable and at ease, encouraging them to stay longer. It can also create a sense of excitement and anticipation, making customers eager to return. By investing in good bar design, you are investing in the success of your business.

You can set your business up for success and stand out in a competitive market. Open Projects Group has a team of award-winning designers happy to help build the bar of your dreams. Contact OPG today!

sales@openprojects.com.au | 1800 461 421